15 Questions About Online Advertising
submitted by Tommy Macken
#NOT a real book (Just a screed)
The real query of route is: Does online advertising and marketing work?
Unfortunately, it’s not possible to provide a easy option to this reputedly sincere question.
For starters, this is not a single query, however at the least 3 particular ones.
The proper question to invite may be: for whom does on-line advertising art work?
Do banner commercials, what we as soon as called interactive advertising and now name show advertisements because of the truth nobody clicks on them, and plenty an awful lot much less “interacts” with them, artwork for publishers? Do they artwork for advertisers? Or do they simply artwork for the middlemen primarily based completely in Silicon Valley?
The 15 Questions:
1. Why Banner Ads?
2. What Was Online Advertising Supposed to Be Like?
Three. Did It Work Out as Advertised?
Four. Why Not?
Five. Why Are Banner Ads Still Around?
6. Is All This Targeting Good?
7. Is This Advertising at All?
Eight. How Big Is This Thing?
9. What Is Programmatic?
10. Does Online Advertising Work for Publishers?
Eleven. Does It Work for Advertisers?
12. Does It Work for the Middlemen?
Thirteen. Is It a Gigantic Scam?
14. Should My Company Stay Away From Banner Ads?
15. Is There Any Hope for Online Advertising?
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